Sony Cellular Services

The Brief
To design an incentive campaign that would motivate independent mobile phone retailers to connect customers to Sony Cellular Services as their preferred service provider.

The Output
A tried and trusted "Points for prizes" initiative that allowed all retail staff to register and earn rewards over a 6 month period.

The campaign materials included:

• Sales presenter
• Reward catalogue
• Reward order forms
• Registration forms

Support and administration included Access database building and weekly reporting plus a dedicated telephone line for registering participants.